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Maybelline Instant Age Rewind Eraser Treatment Makeup with SPF 18, Anti Aging Concealer Infused with Goji Berry and Collagen, Creamy Ivory, 1 Count

4.4 4.4 out of 5 stars 215,737 ratings
Price:
$11.51
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120
0.68 Fl Oz (Pack of 1)
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Purchase options and add-ons

Item Form Cream
Color 120
Skin Type All
Finish Type Matte
Recommended Uses For Product Instant Age Rewind® Eraser Treatment Makeup. This super-concentrated formula with goji berry hydrates the skin, while the exclusive applicator covers, fills, and smoothes to reduce the appearance of fine lines and wrinkles. See more

About this item

  • Blur Signs Of Aging In An Instant: Click to instantly blur with Maybelline’s Instant Age Rewind Eraser Treatment Foundation. This moisturizing Maybelline foundation with SPF 20 covers uneven skin tone, fine lines and wrinkles for a natural look that lasts
  • Natural Make Up Finish: The blurring built-in applicator erases lines while the sponge tip glides on ultra-smooth for a natural finish that won’t settle into fine lines and wrinkles. Get buildable, medium coverage with this makeup foundation
  • Delivers All Day Comfort: Quickly conceal age spots and dryness with our foundation makeup, formulated with moisturizing ProVitamin B5 and SPF 20. Available in 16 non-comedogenic face makeup shades for a range of skin tones. Suitable for sensitive skin
  • Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

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Maybelline Instant Age Rewind Eraser Treatment Makeup with SPF 18, Anti Aging Concealer Infused with Goji Berry and Collagen,
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Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
$8.49
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Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Classic Ivory, 1 Count
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From the brand

From the manufacturer

Maybelline IAR Instant Age Rewind Foundation 1H24
Maybelline IAR Instant Age Rewind Foundation
Maybelline IAR Instant Age Rewind Foundation

Product Description

Maybelline Instant Age Rewind Eraser Foundation is an anti-aging foundation that is the result of seven years of research and 3 patents. The exclusive sponge applicator seamlessly blends the foundation and skin immediately appears smooth and youthful. Packaging may vary, what you receive may not be what is reflected on site. Erases the look of fine lines while hydrating Patented micro-corrector applicator helps to fill and smooth imperfections on the skin's surface. Anti-aging foundation with spf 18 and antioxidants protect skin from damage Not Applicable Step 1. Twist in the direction of arrows until the foundation is visible on the sponge (it may take some turns on the first use). Step 2. Using the applicator, apply foundation directly to face, blending in an outward motion. Step 3. To clean, wipe off excess with a dry tissue only. Do not wet. For external use only. Avoid contact with eyes. Discontinue use if signs of irritation or rash appear. Keep out of reach of children.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 1.26 x 1.26 x 4.55 inches; 1.9 ounces
  • Item model number ‏ : ‎ 1209IAREF-120
  • UPC ‏ : ‎ 041554220063
  • Manufacturer ‏ : ‎ Maybelline New York
  • ASIN ‏ : ‎ B002XHC4I4
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.4 4.4 out of 5 stars 215,737 ratings

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Price-19% $12.12
List: $14.99		$27.95-20% $8.80
List: $10.99		-27% $7.99
List: $10.99		-29% $10.00
List: $13.99		-25% $14.99
List: $19.99
Delivery
Get it as soon as Saturday, May 4
—
Get it as soon as Saturday, May 4
Get it as soon as Saturday, May 4
Get it as soon as Saturday, May 4
Get it as soon as Saturday, May 4
Customer Ratings
4.44.4 out of 5 stars215,737
5.05.0 out of 5 stars4
4.44.4 out of 5 stars215,737
4.54.5 out of 5 stars130,646
4.54.5 out of 5 stars6,344
4.54.5 out of 5 stars13,100
Light weight
4.4
—
4.4
4.4
4.3
4.3
Longevity
4.0
—
4.0
4.2
4.1
4.2
Moisturizing
4.0
—
4.0
4.1
4.4
4.2
Sheerness
3.9
—
3.9
4.2
4.4
4.3
For sensitive skin
4.2
—
4.2
4.3
—
—
Sold By
Amazon.com
BEAUTY PLUS
Amazon.com
Amazon.com
Amazon.com
Amazon.com
coverage
Full
Face
Medium, Full
Full
Medium
Lightweight Coverage
form
Cream
Cream
Liquid
Liquid
Liquid
Serum
skin type
All
—
All
Normal; Oily
Dry; Normal
Oily, Normal, Sensitive, Combination, Dry
skin tone
Medium
Light
Light
All
Medium
All
finish type
Matte
Luminous
Natural
Matte
Radiant
Luminous
weight
0.12 pounds
—
0.07 pounds
110 grams
—
4.61 ounces

Important information

Safety Information

For external use only. Avoid contact with eyes. Discontinue use if signs of irritation or rash appear. Keep out of reach of children.

Ingredients

Active Ingredient: Octinoxate 7.5%. Inactive Ingredients: Cyclopentasiloxane, Water, Dimethicone Crosspolymer, Glycerin, Isotridecyl Isononanoate, Peg-9 Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Phenoxyethanol, Peg-10 Dimethicone, Hydrolyzed Wheat Protein/Pvp Crosspolymer, Disodium Stearoyl Glutamate, Chlorphenesin, Methylparaben, Lycium Barbarum Fruit Extract, Acrylates Copolymer, Potassium Sorbate, Ethylparaben, Tocopherol Ascorbyl Palmitate, Panthenol, Peg-9, Aluminum Hydroxide, Citric Acid, Sodium Pca, Urea, Trehalose, Polyquaternium-51, Soluble Collagen, Sodium Hyaluronate. [+/=- May Contain: Iron Oxides, Titanium Dioxide, Mica.]

Directions

Turn collar of the Micro-Corrector Applicator in direction of arrows until product is visible on sponge. This may require a number of turns. Adjust accordingly for desired amount of product. Using Applicator, apply foundation to face, blending in an upward and outward motion. To apply more, twist collar of applicator 1-2 clicks at a time. For best results, use sparingly.

Looking for specific info?

Customer reviews

4.4 out of 5 stars
4.4 out of 5
215,737 global ratings

Customers say

Customers like the coverage, ease of application, weight and quality of the skin foundation concealer. They mention that it effectively covers dark circles, reduces signs of aging, and is very easy to apply and blend. They appreciate the moisture, effect on skin, and blending. Opinions are mixed on value.

AI-generated from the text of customer reviews

6,989 customers mention5,164 positive1,825 negative

Customers like the quality of the concealer. They mention that it looks good without primer, is sheer around the face, and is a wonderful everyday foundation. The color matches well, and the container is clear. The result is brighter, smoother under-eyes that make them look well-rested. Customers also say the value is great, considering they've tried big name brands.

"...the Maybelline Instant Age Rewind Eraser claims to treat the under-eye area, thanks to the inclusion of ingredients like goji berry and haloxyl...." Read more

"...superior in, light weight, color, blend ability, moisturizing & soo natural looking than what I’ve been using for years PLUS at 1/4 of the price❗️I..." Read more

"...that I also use, depending on the occasion, but this is a wonderful everyday foundation...." Read more

"I have used this product before and liked it. This time the product must be defective as it never "wicks" to the applicator, no matter how many..." Read more

3,214 customers mention2,644 positive570 negative

Customers like the coverage of the concealer. They say it effectively covers dark circles, reduces signs of aging, and evens out their skin. Some say it covers perfectly without looking like they're using it. Overall, most are happy with the product's coverage.

"...It doesn't just mask my dark circles; it makes them vanish, leaving behind a bright, refreshed look that lasts throughout the day...." Read more

"...using for years PLUS at 1/4 of the price❗️I am using #110, it covers perfectly without looking like I’m using coverup & since I have very delicate..." Read more

"...It effortlessly covers up my dark circles while simultaneously treating them, thanks to its unique formula enriched with goji berry and Haloxyl...." Read more

"...Its ability to effectively cover dark circles, reduce signs of aging, and its user-friendly design make it a standout product in the market...." Read more

1,921 customers mention1,665 positive256 negative

Customers like the ease of application of the skin foundation concealer. They say the unique applicator is incredibly user-friendly, and the product goes on smoothly. However, some customers mention that the product has a slight application learning curve.

"...The first thing I noticed was the unique applicator, which is incredibly user-friendly...." Read more

"Acts like moisturizer, primer and foundation all in one quick and easy application. A lifesaver on days when I'm running late...." Read more

"...The applicator is genius, making application a breeze. Say goodbye to tired-looking eyes – this concealer is a game-changer!" Read more

"...Another standout feature of this product is its ease of application. The unique sponge applicator makes it incredibly convenient and mess-free...." Read more

975 customers mention865 positive110 negative

Customers like the blending of the concealer. They say it blends well, doesn't cake, and goes on smoothly. Some mention that the concealor is easy to use with both brushes and fingers. They also say that it blend well with their highlighter and blush.

"...I have to say that this is FAR superior in, light weight, color, blend ability, moisturizing & soo natural looking than what I’ve been using for..." Read more

"...Secondly, its ability to blend the product is outstanding...." Read more

"...It glides smoothly onto the skin, effortlessly blending with both brushes and fingers...." Read more

"...It doesn't get cakey and blends so well with foundation and a light powder. If you are on the fence I would highly consider purchasing this!" Read more

843 customers mention685 positive158 negative

Customers like the effect of the concealer on their skin. They say it blends in well, helps to even out their skin tone, and complements their pale skin. Customers also say it makes their skin look younger, covers spots, and uneven skin tone. They love it for dark circles, and say it helps cover a lot of pinkness from rosacea. Customers say it doesn't cause any skin irritation and is one of the only things that works on their dry skin.

"...It delivers on its promises of concealing and treating dark circles, offering a bright-eyed look that feels as good as it looks...." Read more

"...Not only does it work wonders on dark circles, but it also helps to diminish the appearance of fine lines and wrinkles...." Read more

"...It looks super natural and helps cover a lot of my pinkness from rosacea...." Read more

"...This product offers a light semi-sheer coverage and helps to even out my skin. I am fair skinned but, use a lighter color in this to help conceal...." Read more

723 customers mention554 positive169 negative

Customers like the weight of the skin foundation concealer. They say it feels lightweight, not heavy looking, and easy to use. Some customers also appreciate the buildable coverage and compact packaging. Overall, most are happy with the product's weight and coverage.

"...The formula itself is where the magic happens. It's lightweight yet offers substantial coverage, striking the perfect balance...." Read more

"...WELL, I have to say that this is FAR superior in, light weight, color, blend ability, moisturizing & soo natural looking than what I’ve been using..." Read more

"...8. It is lighter than you think, but cheap enough to test out different shades...." Read more

"It was too light so I guess I picked the wrong shade I would advise picking one shade darker than the one u would pick" Read more

710 customers mention589 positive121 negative

Customers like the moisturizing of the concealer. They mention it's creamy, very moisturization, and has no irritation. They also appreciate the soft, sponge-tipped applicator, and the smooth texture. Customers also say the concealers blends seamlessly into their skin, making their skin look younger.

"...that this is FAR superior in, light weight, color, blend ability, moisturizing & soo natural looking than what I’ve been using for years PLUS at 1/4..." Read more

"Acts like moisturizer, primer and foundation all in one quick and easy application. A lifesaver on days when I'm running late...." Read more

"...I have noticed a significant improvement in the overall texture and smoothness of my under-eye area since incorporating this concealer into my daily..." Read more

"...applicator on this makes it SO easy to get full coverage and blend into your skin. What impressed me the most is the consistency of the product...." Read more

643 customers mention354 positive289 negative

Customers are mixed about the value of the skin foundation concealer. Some mention it's good value for money, and cheap enough to test out different shades. They say it'll give a natural and flawless finish. However, others say it was a waste of money and the applicator wasted a lot of product.

"...Despite its high performance, it comes at a price point that doesn't break the bank...." Read more

"...The sponge is awful and seems to pick up more makeup off myself than deposit it on, and I had to turn the clicker about a thousand times the first..." Read more

"...Because it has a dewy finish I like to set it with a very light dusting of translucent powder and a fluffy brush...." Read more

"...Finally it came out but wouldn't stop coming out and some got wasted. Poor design." Read more

Great concealer for those dark under eye circles
5 Stars
Great concealer for those dark under eye circles
I am thrilled to share my experience with the Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer. This product has truly been a game-changer in my beauty routine, and I cannot recommend it enough.First and foremost, let's talk about its ability to erase dark circles. As someone who has struggled with under-eye darkness for years, finding a concealer that effectively covers and brightens has been a challenge. However, this Maybelline concealer has surpassed all my expectations. With just a few swipes, it effortlessly conceals my dark circles, leaving me with a fresh and well-rested appearance. The formula is lightweight, yet highly pigmented, ensuring a natural and flawless finish.What sets this concealer apart from others on the market is its multi-use functionality. Not only does it work wonders on dark circles, but it also helps to diminish the appearance of fine lines and wrinkles. The formula contains active ingredients that target signs of aging, making it a treatment as well as a cosmetic product. I have noticed a significant improvement in the overall texture and smoothness of my under-eye area since incorporating this concealer into my daily routine.Another standout feature of this product is its ease of application. The unique sponge applicator makes it incredibly convenient and mess-free. It glides smoothly onto the skin, effortlessly blending with both brushes and fingers. The packaging is also compact and travel-friendly, making it a must-have for on-the-go touch-ups.Furthermore, the Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer is available in a wide range of shades to suit various skin tones. This inclusivity is highly commendable, as it ensures that everyone can benefit from the incredible results this product delivers.In conclusion, the Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer has become an essential part of my daily makeup routine. Its ability to effectively cover dark circles, reduce signs of aging, and its user-friendly design make it a standout product in the market. If you're looking for a reliable and versatile concealer, I highly recommend giving this one a try. You won't be disappointed!
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Top reviews from the United States

EMY823
5.0 out of 5 stars Amazing and easy to use
Reviewed in the United States on March 27, 2024
Color: 110Size: 0.2 Fl Oz (Pack of 1)Verified Purchase
I should have bought this concealer a long time ago. I have always struggled with applying concealer and the applicator on this makes it SO easy to get full coverage and blend into your skin. What impressed me the most is the consistency of the product. It is not thick but still provides the kind of full coverage my MAC concealer does. For the price point I cannot think of a better concealer and will continue to buy this one. It doesn't get cakey and blends so well with foundation and a light powder. If you are on the fence I would highly consider purchasing this!
7 people found this helpful
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Shirin Nounou
5.0 out of 5 stars The Perfect Go-To Concealer!
Reviewed in the United States on April 22, 2024
Color: 115Size: 1 Count (Pack of 1)Verified Purchase
Five stars for the Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer! This product is a true miracle worker. As someone who struggles with dark circles, I've tried countless concealers, but none compare to this gem. It effortlessly covers up my dark circles while simultaneously treating them, thanks to its unique formula enriched with goji berry and Haloxyl. The result? Brighter, smoother under-eyes that make me look well-rested even on my busiest days. The applicator is genius, making application a breeze. Say goodbye to tired-looking eyes – this concealer is a game-changer!
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Nebraska Native in Pennsylvania
4.0 out of 5 stars Medium Coverage, Dewy Natural Finish
Reviewed in the United States on April 16, 2024
Color: 150Size: 0.68 Fl Oz (Pack of 1)Verified Purchase
Acts like moisturizer, primer and foundation all in one quick and easy application. A lifesaver on days when I'm running late. After smoothing on with the built-in sponge applicator you can use your fingers or a brush or sponge to blend. Because it has a dewy finish I like to set it with a very light dusting of translucent powder and a fluffy brush. I have used this for years, this is my third or forth bottle. I do have other foundations and a cc cream that I also use, depending on the occasion, but this is a wonderful everyday foundation. It does not settle into lines or make me look old like some foundations can do. I'm 66 so that is important to me, I want any foundation to make me look better, not worse. Pairs well with the matching Maybelline Magic Eraser cover cream.
3 people found this helpful
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Sarita
5.0 out of 5 stars Thumbs up from a total snob
Reviewed in the United States on April 18, 2016
Color: 120Size: 0.2 Fl Oz (Pack of 1)Verified Purchase
I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I've given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc.

I say this in order to grab the attention of my fellow makeup snobs: If you would never even consider Maybelline, this review is for you.

Bloggers have raved about this product for a while, but I never bothered to check it out until a close friend and fellow product snob suggested it. Here are my findings:

1. It applies like the Armani Maestro Eraser liquid undereye concealer. This is very very essential, for those of us who hate the 5th hour cakiness of cream concealers but also hate the weak coverage and creasing of most liquid attempts. This eraser goes on with the Maestro's same thin liquid texture, without sinking into lines at all, and without losing opacity as you blend.

2. It is at least 50% more opaque than the Maestro. I was pretty stunned. Anything that can go on with that consistency but have noticeably better coverage is doubletake worthy imo.

3. The sponge applicator is better than you think. Firstly, it's antimicrobial, so you don't have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. I typically skip clumsy applicators like that, but with this, I do 80% of my application with that sponge tip, and then just finish with a good concealer brush to set it and blend out the edges.

4. It doubles as a highlighter. Every time I use this, I find myself seduced into just continuing the line of application from under my eyes out onto my cheekbones, brow bones, and nose bridge. A nice blending brush/sponge later, and there's this flawless highlight landscape to finish up, without settling badly into pores or caking up.

5. It sets beautifully with MUFE Micro HD powder and Shiseido translucent powder. It buffs out nicely, without chipping off into the brush.

6. It looks good without primer, which combined with its compact design and integrated applicator makes it an ideal purse dweller.

7. It worked on my thin but minimally wrinkled undereye area, and on my 60yo mother's more aged eye area. It's rare that I find a product that looks great on both our skin types, and I was impressed at how well it brightened her problem skin without caking or exacerbating the age marks.

8. It is lighter than you think, but cheap enough to test out different shades.

9. It lasts so much longer than you'd expect. I tested it on bare skin during a work-from-home day, just to see how the wear was, and was delighted to find it still working fairly well by the time I went to wash it off that night. I wore it again with a full face for a date night, and it looked flawless when I went to wash it off later.

There are times when you don't want the totally opaque, nearly airbrushed look... but there are definitely times when you do. This eraser is now my official go-to product to pair with my Dior Airflash foundation, for those totally flawless skin look occasions. I could not recommend it higher, at very least as an experiment for the snobs among you.
6,131 people found this helpful
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Amazon Customer
5.0 out of 5 stars It’s worth 10 STARS!
Reviewed in the United States on April 6, 2024
Color: 110Size: 0.2 Fl Oz (Pack of 1)Verified Purchase
OMGOSH, I took a chance on this & I researched & read reviews on several brands before I made my choice & EXTREMELY happy I made the right one. I have been using the high-end expensive brand & although I liked it I wasn’t in love with it & was tired of spending $36.00 for a small tube. WELL, I have to say that this is FAR superior in, light weight, color, blend ability, moisturizing & soo natural looking than what I’ve been using for years PLUS at 1/4 of the price❗️I am using #110, it covers perfectly without looking like I’m using coverup & since I have very delicate under eye skin, (I’m 78), I bought the ALBEAUT concealer brush through Amazon & this combination is perfect. Since I’m so pleased with this product I’ve decided to purchase 3 more tubes & STILL I am at less then what 1 of my old product costed. I have NOT been compensated in ANY way for this review…I am a “call it like I see it person”‼️
14 people found this helpful
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Top reviews from other countries

Translate all reviews to English
Linda
5.0 out of 5 stars Maybelline concealer
Reviewed in Canada on April 18, 2024
Color: 120Size: 0.2 Fl Oz (Pack of 1)Verified Purchase
Really great product! Great texture, great coverage, great sponge applicator and great price!
One person found this helpful
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Sophia
5.0 out of 5 stars Un buen corrector
Reviewed in Mexico on April 14, 2024
Color: 120Size: 0.2 Fl Oz (Pack of 1)Verified Purchase
Es super ligero en la piel pero me cubre todo literal todo , marcas de acne , ojeras y me deja la piel super lisa. Muy fácil de difuminar con brocha o esponja, super buen producto
One person found this helpful
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J
5.0 out of 5 stars De los mejores correctores
Reviewed in Mexico on March 25, 2024
Color: 100Size: 0.2 Fl Oz (Pack of 1)Verified Purchase
Me encanta, lo compro desde que me maquillo. Viene poco producto pero es muy bueno y a un buen precio
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Ainda não usei, chegou tudo certinho e muito bem embalado. Parece ser muito bom.
5.0 out of 5 stars Até que gostei
Reviewed in Brazil on March 14, 2024
Color: 130Size: 0.2 Fl Oz (Pack of 1)Verified Purchase
Produto raloas cobre bem as olheiras, tenho olheiras muito forte, marrons e cobrou bem. Só não gostei mais pq não fixa bem na pele, sai com muita facilidade. A cor ficou perfeita se fosse um pouco mais consistente e duradouro seria perfeito.
4 people found this helpful
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Carlos
5.0 out of 5 stars Melhor corretivo que já usei
Reviewed in Brazil on February 16, 2024
Color: 120Size: 0.2 Fl Oz (Pack of 1)Verified Purchase
Boa cobertura, fácil de espalhar, não craquela nem marca. Sempre recompro!
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